One of India’s leading retail lending businesses and small finance banks.

Founded in 1996 in Jaipur, Rajasthan, AU Small Finance Bank (formerly known as Au Financiers) is one of the fastest growing and most profitable lending businesses in India, with a leading position in the state of Rajasthan and a growing footprint across several other under-banked states in Northern, Western and Central India. The company began operations as a channel partner for HDFC Bank’s commercial vehicle lending business, and originated a large, high quality book of business for them. Building on this HDFC heritage, the company then developed into a market-leading NBFC, which focused on secured lending to lower-income, self-employed individuals and first time users / buyers of commercial vehicles in semi-urban and rural areas, for whom it developed unique underwriting capabilities. In 2017 the company took the next step in its evolution, and converted from an NBFC into a bank.

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