Founded in 2011 by first-generation entrepreneur, Peyush Bansal, Lenskart is the market leader in eyewear category in India. Lenskart has a pan-India presence through its footprint of over 700 franchisee managed stores spread across 115 cities and towns across all major states in India. Adopting a unique omni-channel approach combining the offline exclusive brand outlets with online website and app, Lenskart sells eyewear products predominantly under its brands – Vincent Chase and John Jacobs. Lenskart has made significant investments in technology to collect and harvest data across its multiple channels which enable an integrated customer experience, efficient retail expansion and management, and faster response time through AI led merchandizing and real-time feedback.