Founded in 2011 by Manish Taneja, Rahul Dash, and Suyash Katyayani, Purplle is a leading online beauty and personal care marketplace in India. Purplle follows a community and content led discovery model for its customers, providing a customized experience that is tailored for the customers’ shopping behaviour in the beauty and personal care category. With a strong portfolio of exclusive and private brands, Purplle is the fastest growing player in this space, with a strong customer base. Purplle has a vision of democratizing availability, affordability, and access to high quality beauty and personal care products through their own- and third-party brands.